Pedrino Spritz Vermouth & Tonic Launches in Sainsbury’s


With the spritz season gathering pace,Sainsbury’s has launched a new floral Vermouth & Tonic from the Sultans of Spritz – Pedrino Spritz.

Pedrino Spritz was launched by Joe Knopfler, son of music icon Mark of Dire Straits fame, and Sam Showering, the next generation from the family that helped pioneer famous drink brands such as Babycham, Harveys Bristol Cream, Cockburn Port and Brothers Cider.

Fantastic for a simple, no stress, stylish serve, the Pedrino Spritz Vermouth & Tonic is great over ice but can also be used as an adult mixer to create numerous new contenders for the aperitivo occasion such as Bramble Spritz, Elderflower Spritz or Negroni Spritz. 

Pedrino Spritz Vermouth & Tonic

Light and refreshing, this floral spritz uses premium vermouth blended with bitter tonic water and the natural freshness of grapefruit botanicals. The drink has an ABV of 4% and is available in a 200ml bottle, priced £2.00 each.

Samantha Burke, Managing Director of Love Drinks, which distributes the brand said:

“Pedrino continues to be a core driver of the spritz occasion in the UK and with vermouth emerging as another key trend, we’re confident the Vermouth & Tonic will be a big hit with Sainsbury’s adventurous consumers.  It’s certainly the spritz season so this new launch provides consumers with the perfect tools to give their summer drinks some real sparkle.”

Pedrino Spritz Co-Founder Sam Showering said:

“It’s a huge honour to be able to introduce our brand to Sainsbury’s incredible customers this summer and help them be a little more discerning and creative, when it comes to their summer cocktails at home.  Bubbles, sparkles and spritz are definitely in-vogue right now so we’re excited to see the consumer reaction and invention, as the alfresco season kicks off in earnest.”

About Pedrino Spritz

Creative and entrepreneurial, Joe and Sam met at school and always had a lot in common.  As well as the famous footsteps to follow in, they both discovered a huge passion for cocktails and in particular, the perfect Spritz.

After two years of sourcing, testing and blending different fortified wine, botanicals and tonic, they decided on the final recipes and launched Pedrino Spritz in 2015. 

Inspired by the drink cabinets of Spain, Portugal and Italy, the company carefully blends the finest origin-protected Sherry, Port or Vermouth with their own artisanal tonic water, made with all-natural botanicals and British spring water.

The stylish portfolio includes a Sherry & Tonic, Ruby & Tonic and Vermouth & Tonic, and can be enjoyed simply over ice or used as an adult mixer to create a wide range of Spritz Cocktails. 

The trio is available in Waitrose, Ocado, Sainsbury’s and Amazon, along with other online retailers plus leading bars, hotels and restaurants around the UK, such as The Pig Hotels, Gaucho, Ping Pong Restaurants and Be At One cocktail bars to name a few.

For more information visit or follow on Instagram/Facebook/Twitter: @pedrinospritz

About Love Drinks

Love Drinks is an independent import, distribution and marketing company for premium quality spirits, liqueurs and craft beers. Their portfolio represents quality, craft-distilled and family-owned brands that have a rich provenance, heritage and history.

Founded by Kirsty Loveday BEM in 2007, Love Drinks represent Abelha Organic Cachaça, Conker, The Bitter Truth Cocktail Range of Bitters and Liqueurs, Einstök Icelandic Craft Beers, Gosling’s Bermuda Rums, Hernö Gins, Pedrino Spritz and White Heron Drinks.

Love Drinks holds the silver accreditation for Investors in People and launched Love Well – a pioneering initiative to help the health and wellbeing of people working in the hospitality industry.  The company was named Drinks Business Drinks Distributor of the Year in 2019. 

For more information visit or follow on Facebook – @lovedrinksltd Instagram – @love_drinks_ltd or Twitter – @Love_Drinks.  To speak to someone, call 0207 501 9630