Each month, we’ll share a recipe or cocktail we’ve created and shot in-house, showing how we bring products to life through content.
This month’s recipe is all about big flavour with minimal effort. Smash burgers are having a bit of a moment, and this version brings something a little different.
These Thai-inspired pork smash burgers use grated JAZZ™ apples for a fresh, slightly sweet twist that works perfectly with chilli, coriander and rich pork. Quick to make and full of flavour, they’re ideal for easy dinners or summer cooking.
How to make Thai-inspired pork smash burgers
Serves: 6
Prep time: 10 minutes
Cook time: 10 minutes
Ingredients
- 1 JAZZ™ Apple, grated
- 500g minced pork
- 30g fresh coriander, finely chopped (leaves and stalks)
- 1 red chilli, finely sliced
- 1 egg, beaten
- 6 burger buns
- 6 lettuce leaves
- 1 tomato, sliced
- Sriracha mayonnaise, to taste
- Sea salt
- Neutral oil for frying
Method
Add the grated apple to a large bowl with the pork, coriander, chilli and beaten egg. Season with salt and mix well until combined.
Divide into 6 and roll into large meatballs.
Heat a splash of oil in a large pan until hot. Add one meatball at a time and press down to form a thin burger patty. Cook in batches so the pan doesn’t get crowded.
Cook for around 2 minutes on each side, until nicely browned and cooked through.
Serve in burger buns with lettuce, tomato and a drizzle of sriracha mayonnaise. Go for one patty or two depending on how hungry you are.
Why this recipe stands works
Adding grated apple keeps the pork really juicy and brings a bit of sweetness that balances the heat from the chilli. It’s simple, but it makes a big difference and gives the whole thing a fresh twist.
How we’d bring this to life for you
This is the kind of recipe we create to make a product feel easy to use and genuinely appealing. Nothing overcomplicated, just something people can picture themselves making.
We’d plan this with a clear use in mind from the start. It could sit as a press-ready recipe, social content, or something to bring more life to a website. Often it does all three.
Everything is shot by us in-house, so we can talk about how it looks and works for you, how it’s styled, and how it sits in a magazine page or online. It means the final content feels consistent and works where it needs to.
It’s always about more than the recipe. It’s about giving the product a reason to be picked up, talked about and shared.
Need something like this?
We create recipe content like this for food and drink brands, designed to work across social, press and digital. If you’re looking to build something similar, drop us a message.
Until next time. Hannah


