Starting Hungry Communications wasn’t some big, thought out plan.
It came from years of seeing how PR should work and how often it doesn’t.
We’re a small, family-run PR, marketing and events agency, working with food and drink brands across the UK.
What didn’t work for us
Sam started out as a journalist, then moved into a large London PR agency. On paper, it was exactly where he’d wanted to be – interesting clients, big campaigns and steadily moving up the ladder.
But the higher he got, the further away he was from the part of the job he actually enjoyed.
He spent less time speaking to journalists. Less time with clients. More time managing, reviewing, overseeing.
Which wasn’t why he moved into PR in the first place.
And that’s something we see often in the industry and hear from clients regularly. The more senior you become in many agencies, the less hands-on you are.
The problem with PR
There’s a lot of good work in PR but there’s also a lot that didn’t sit right with us.
Too much jargon for one. We like to talk like people talk.
Too much overpromising. We’ll tell you what we can do and what will work.
Too much distance between the idea and how it all turns out. We’ve had people say to us:
“I know you can’t promise results…”
And they’re right, no one can guarantee exact pieces of coverage.
But you can know what’s likely to work well.
You can have relationships with journalists and understand what works for them.
And you can build a plan that gives a brand the best possible chance of success.
That’s where experience, media contacts and being hands-on really matters.
Why we started a PR and marketing agency
We wanted something different and we wanted to work by our own rules.
We’re a small, family-run team where everyone is involved. We talk to each other, we use our strengths and we know what we’re good at.
The people coming up with the ideas at Hungry are the same people making them happen.
There is no chain to pass you down. It’s us.
Jack joined a few years in, also from a journalism background. This means we naturally see both sides. We know what makes a good story, but also what makes someone actually want to talk about it.
And Hannah (that’s me) came from a PR and marketing background across fashion and digital – bringing that wider view of how PR fits into a brand as a whole, not just as coverage for coverage’s sake.
Between us, we make a great team and we love working together.
We all like people. We like building relationships. We like getting stuck in.
How we work (and why it works)
We do the work.
From the first idea…
To pitching it…
To seeing it out in the world. Whether that’s someone reading it, eating it, sharing it, or talking about it.
We’re involved in the whole thing. And because we’re small, we can move quickly, try things, change direction, and actually make things happen.
There’s no handover moment where things lose energy. We’ll bring the energy from start to finish and keep pushing until we get the results. We still get a buzz from seeing the results to this day.
We don’t just think about PR, we look at how it connects across marketing, events and the whole brand.
The kind of brands we love
Food and drink is at the heart of what we do and it always has been.
We come from a big family, and a lot of life has revolved around food. Big meals, trying new places, sharing recommendations, planning what we’re going to eat next.
So working with food and drink brands feels natural to us. We genuinely love it, and that makes a difference.
From startups to more established brands, what matters most to us is:
- A strong product
- A story worth telling
- Founders who are up for it
- And a willingness to try something a bit different
We like doing good work, being hands-on, and helping brands grow through PR, marketing and events.
That’s why Hungry exists.
And if you want to find out more, we’d love to chat.
