Food and drink PR events can bring plenty together in one day. Our latest orchard visit with JAZZ™ Apple combined apple picking, Olympic athletes, a school visit and a magazine interview.
Organised from start to finish by Hungry, the event took place at Chandler & Dunn in Kent. Grower Charlie Dunn welcomed a local school, JAZZ™ ambassador Jazmin Sawyers and three JAZZ™ Apple Foundation athletes.
Our team kept the day running smoothly, making sure everyone got the most from their visit. Alongside the activities, we coordinated press interviews, photography and social media filming for JAZZ™.
Bringing food and drink PR events into the orchard
There’s something special about spending the day in an orchard. You get to see the growing and collection process and it’s fantastic to be shown around by the person who is leading the farm and the business.
Charlie took the school children into the orchards to explain what happens during harvest and what to look for in a great JAZZ™ apple. With tractors passing and apples ready to pick, there was plenty to see, ask about and taste.
The children picked their own apples before Charlie led a ‘Bake Off-style’ judging session to find the best of the bunch. It was a lovely way to get everyone involved and turn a conversation about apple quality into something practical and fun.
For JAZZ™, it was an opportunity to connect children with the people and work behind the apples they see on supermarket shelves.
Bringing the ambassador partnership to life
Jazmin joined the children throughout the visit, walking through the orchards with them and answering their questions about life as an athlete.
Having that time together made the ambassador partnership feel personal. The children chatted to Jazmin. They heard about her sport and then had a go themselves, seeing how their own jumps compared with a professional long jumper’s distance. She even brought her medals along to try on.
Lunch was outside in the orchard, with JAZZ™ activity books to keep everyone busy and plenty of apples to enjoy. Those smaller details helped carry the brand through the day in a way that fitted naturally with the experience.
Putting the JAZZ™ Apple Foundation in the spotlight
We were also joined by Aliyah Afolabi, Tammy Oshinowo and Tiana Oreoluwa Odugbesan, three athletes supported by the JAZZ™ Apple Foundation.
The Foundation provides financial support to individuals, groups and good causes, encouraging healthy eating, physical activity and opportunities for young people.
Bringing the athletes together with Jazmin gave us a chance to tell that story through the people involved. Jazmin interviewed them during the visit, helping us capture content that introduces their ambitions and the support behind them.
It also gave the school children the chance to meet young athletes working towards their goals, alongside someone who has competed on the Olympic stage.
Making time for the grower’s story
Alongside the school visit and athlete activity, we arranged for Countryside magazine to attend and interview Charlie.
The conversation explored the farm, the progress of the harvest and the challenges that this year’s weather has brought to apple growing.
With everyone already together in the orchard, it was a valuable opportunity to give a journalist direct access to the grower and the setting behind the story. Our team was there to coordinate and support the interview alongside the wider event.
Creating content beyond the day
With growers, athletes and schoolchildren all experiencing the orchard together, there was no shortage of material to capture.
We produced photography, social media interviews and content throughout the visit, covering everything from apple picking and tastings to the Foundation athletes’ conversations with Jazmin.
Planning that content alongside the event meant we could make time for interviews while capturing the spontaneous moments too. The result was a bank of material for JAZZ™ to use beyond the visit, sharing its grower, ambassador and Foundation stories across its channels.
Food and drink PR events with Hungry
The Hungry team organised the event from start to finish and was on site throughout, supporting the school visit, orchard tour, tastings, press activity and content production.
It’s the kind of project we love: taking several parts of a brand’s story and finding a way for them to work together. The children enjoyed a hands-on day out, the athletes spent time with Jazmin, the journalist heard directly from Charlie, and JAZZ™ came away with fresh content and stories to share.
Planning food and drink PR events takes more than a great location. We bring together the people, press activity and content to make the day work harder for your brand. Get in touch to talk about your next project.